Ron Luce Biography

"Ron Luce effectively illuminates the plight of today's youth in our permissive culture . . ."

A once self-described “party animal,” Ron Luce, founder and president of Teen Mania, has turned his passion for teens into a worldwide movement to rescue their generation from the negative effects of pop culture that almost led to his own destruction.

Ron Luce, one of today’s foremost experts on teen culture: Founder, Teen Mania - one of the world’s largest youth organizations Appointed to the White House Advisory Commission on Drug-Free Communities (2002-2004) Advised more than 12 million teens in more than 50 countries since 1986 Master’s degree in counseling psychology Author of 24 books Weekly television show host reaching 2.4 million homes a month

 

With an enthusiasm to help and support teens and parents, Luce has become one of America’s foremost experts on teen culture.  He has worked with more than 12 million teens in more than 50 countries since 1986 when he founded Teen Mania - one of the world’s largest youth organizations.

After completing a master’s degree in counseling psychology, Luce launched Teen Mania at age 25, with the vision of “raising up an army of young people who would change the world.”  In 2006, Ron started the BattleCry Movement, a 250,000 strong teen-led campaign to educate America’s teenage generation about the negative effects of pop culture.  The campaign has been featured in The New York Times, San Francisco Chronicle and on TIME.com, ABC Nightline, CNN Presents, FOX News, The O’Reilly Factor and NBC Nightly News.

Luce was nominated to the White House Advisory Commission on Drug-Free Communities by President George W. Bush in 2002, a position he held until 2004.  A frequent visitor of Capitol Hill, Luce regularly meets with members of Congress to convey his message of recreating culture to lawmakers.

Luce has written 24 books for and about teens, including best-selling Columbine Courage (J. Countrymen, 2000) and Battle Cry for a Generation: The Fight to Save America’s Youth (Cook Communications, 2005).  Ron’s most-recent book series, Re•Create: An Action Plan to Save Our Youth (Regal Books, 2008), arms parents, youth leaders and teens with tools and resources to “criticize by creating,” with a call to action to recreate culture into something that is encouraging for families. Calling it a “generation out of control,” caused mostly by the “Britney [Spears] factor,” Ron provides parents with ideas on how to influence the life of their child and recreate schools, communities and the world around them.

A former drug and alcohol abuser raised in a broken home, Luce chose to run away at age 15.  It took a life-changing experience with Christianity to prompt Luce to dedicate his life’s work to reaching kids and pulling them out of the same circumstances from which he came.

In addition to his speaking, writing and advocacy work, Luce hosts a weekly television show, Acquire the Fire TV, which broadcasts on five different cable networks reaching 2.4 million homes.  Acquire the Fire TV features interview segments with musical artists and experts on topics ranging from music and movies to the adverse effects of sex and alcohol.

Ron, age 46, is married and has two teenage daughters and one son.