‘Britney [Spears] Factor’ Destroying Largest Generation of Teens in U.S. History

Re•Create: An Action Plan to Save Our Youth - Nationwide Release: Aug. 1, 2008

VENTURA, Calif., May 30, 2008—Today’s youth are being destroyed by a plague that Ron Luce - one of America’s foremost experts on teen culture - calls the “Britney [Spears] factor.”  The pop culture feeding frenzy that is propagating dangerous messages of sexuality, violence, drug use and self-abuse is determined to tear down, not build up, a generation of more than 33 million teens - the LARGEST GENERATION OF TEENS IN U.S. HISTORY (BattleCry for a Generation, David C. Cook, 2005).

Parents are feeling overwhelmed trying to protect their teens from the destructive messages in pop culture.

Re•Create provides concerned parents a roadmap to rescue the teens they love, not by rejecting pop culture, but by recreating it.

What started as a movement in New York City’s Times Square with more than 400,000 Christian teens, has been turned into a guide to help save a generation from a culture that uses television, movies, video games, music and even “role models” to chip away at youth’s morality.  Re•Create supplies the right tools and resources for parents, youth leaders and teens alike to create a safe environment and protection from the “culture machine” that is determined to devour their morality and purity.

Author and founder of one the world’s largest youth organizations, Teen Mania, Luce has spoken to more than 12 million teens in more than 50 countries since 1986.  Through Re•Create, Luce continues to equip parents, youth leaders and teens with ways to keep the negative culture out of their homes (Ch. 4), to communicate and secure values (Ch. 9) and transform young people into teens changing their generation versus becoming victim to it (Ch. 26).

Answering Parents’ Cry for Help . . .

Should parents and teens ban all forms of entertainment?

Luce:  Of course not.  We are asking them to recreate things that are good for [teens] and speak up against the stuff that’s not.  Re•Create aims to inspire teens and unify concerned adults to get behind the cause of protecting our teens from the harmful influences, recreate positive ones and encourage a voice under-represented in that market place: the voice of hope, positive expression and dreams.

How can parents protect teens from pop culture that inundates our society?

Luce:  The culture doesn’t just walk into our home (Ch.4).  We let it in.  Parents need to know who owns the hearts of their children (Ch.6) and do whatever it takes to protect the purity of their hearts from it (Ch. 7).

How can anyone counteract the “Britney factor”?

Luce:  Encouraging teens to be dreamers (Ch. 15), raise important issues facing their generation and find a platform to express themselves through the arts using film, television, new media, music, theater and art of all kinds with the message of hope for the future.